Identity Design

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Identity design is about defining who and what a company is, which isn’t an easy process. Fortunately, with a few tips (and practice), you can create an identity that stands the test of time.

Free Preview: Identity Design

What is an Identity

03:43

1.Introduction
3 lessons, 10:48

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1.1
What is an Identity
03:43

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1.2
Fictional Project Brief
02:33

1.3
Competitor Research
04:32

2.Logo Design
5 lessons, 41:18

2.1
Brainstorming & Sketching
07:05

2.2
Designing the Logo in Illustrator
11:09

2.3
Color Palette Selection
09:10

2.4
Creating Variations
10:09

2.5
Exporting for Print and Web
03:45

3.Identity Guideline
1 lesson, 17:18

3.1
Creating our Identity Guideline
17:18

4.Applying Our Identity
4 lessons, 43:26

4.1
Project: Business Card Design
07:01

4.2
Project: T-Shirt Design
05:18

4.3
Project: IOS Icon Design
13:05

4.4
Presenting our Identity
18:02

5.Conclusion
1 lesson, 02:04

5.1
What We've Learned
02:04


About Gary Simon
Gary Simon has a 1 year old daughter named Natalie, and a beautiful wife Stephanie. He has two other interests aside from his internet business, which are fitness/lifting and being a hobby musician.
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