Free Preview: Print Marketing Design

5 Popular Promotional Items

05:21

5 Popular Promotional Items

Discover what the most popular promotional items are and how they are used in marketing.

1.Introduction
2 lessons, 07:04

Free Preview
1.1
Course Overview
01:43

Free Preview
1.2
5 Popular Promotional Items
05:21

2.Evaluating Content
5 lessons, 37:07

2.1
Determine the Message
05:29

2.2
Less is More
04:49

2.3
Hierarchy for Maximum Impact
11:36

2.4
Copywriting Tips
08:50

2.5
Incorporating Imagery
06:23

3.Styles & Themes
3 lessons, 11:49

3.1
Determine Your Audience
06:23

3.2
Traditional vs. Modern
03:18

3.3
Trends vs. Exclusive Designs
02:08

4.Developing A Cohesive Design
6 lessons, 25:41

4.1
Developing A Cohesive Design Overview
02:30

4.2
Sizes
04:34

4.3
Layout
05:20

4.4
Colors
04:41

4.5
Type
03:32

4.6
Images
05:04

5.Printing The Design
4 lessons, 07:24

5.1
Paper
01:07

5.2
Personality
01:43

5.3
Weight
01:43

5.4
Finish
02:51

6.Applying The Design
6 lessons, 47:30

6.1
Applying The Design Overview
00:33

6.2
Poster
12:36

6.3
Brochure
11:59

6.4
Postcard
10:48

6.5
Fliers
06:26

6.6
Print Ads
05:08

7.Conclusion
1 lesson, 00:37

7.1
Final Thoughts
00:37


About Nicki Hart
Nicki is Owner/Creative Director of Multi-Designs. She works with clients on web, print, photography and new media projects specializing in complete marketing campaigns for authors. She currently works with clients all over the world. She shares design tips and tutorials through Digital Hart Studios’s latest venture, Design Like a Pro, on Youtube and Tuts+ .
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